I wanna talk about C.R.A.P....Principles

Picture 1: Proximity is the name of the game! What the advertisers did here was place a bunch of like objects together (the crosses) to create a sense of repetition. However, there seems to be one section which is clear of these crosses. What is achieved by this? A sense of contrast due to the break in repetition, making the blank spot very noticeable. Where this patch is placed is also important as it's location (proximity) is in an "off-beaten" spot. In a way, this advertisement shows us the principle of proximity being used, as well as being defied.

Picture 2: Sweet and simple. This ad doesn't use much to look interesting. A slight tilt in the text makes it all that much more fun to look at. If the advertisers had decided to leave the text aligned in the middle, we'd be looking at one boring piece of crap. Speaking of crap, this ad showcases the principle of alignment. Again, sweet and simple...wait, does it say bloody diarrhea?

Picture 3: Orange hair, floating notes and an outfit slightly resembling Ronald Mcdonald?! What the hell is going on! Well I'll tell you what's going on; This advertisement showcases the principle of repetition. The design of flowing movements are repeated throughout the poster. Her hair and the notes seem to mirror each other in their curvy appearance, and as a result, they mingle well together. If the notes were layed out in a straight line, or her hair was much more tamed, then the ad would not work at all. This would create a conflict, not contrast, and would make the ad look very unappealing and busy. With the Ronald suit, I unfortuantely can't help you with that.

Picture 4: This picture is very striking. Why? Perhaps it's the panda in the WWF logo. Looking at it with the CRAP principles, perhaps it's because of the very evident contrast of colours. Ya, let's focus on the latter. The majority of the poster is very flat and white, making the red stain on the ground pop out. Red is a very vibrant coulour, and by placing a small amount of it on the white backdrop, it becomes very noticable. There is also a contrast in terms of the images itself. When one thinks of an airport, they normally don't associate large red blood stains upon the floor. Because the stain is so out of place, colour-wise and image wise, it becomes very striking and presents a strong message.

And now for everyone's favourite part, my list of sources! yay:

Picture 1+2: http://adsoftheworld.com/taxonomy/media/print?page=59

Picture 3: http://psd.tutsplus.com/articles/web/40-brilliantly-photoshopped-print-ads/

Picture 4: http://www.cartridgesave.co.uk/news/30-sensational-print-ads-from-around-the-world/